11.MiH Denim for the Fashion Conscious

When we talk about jeans, MIH denim is definitely associated in this category. Its unique name stands for Made in Heaven. It is aptly named such because their jeans have elegant and beautiful cuts, and it is very comfortable to wear. Most fashion conscious UK denizens will definitely shop for jeans which are not only comfy but will make them look fabulous as well. What style of MIH jeans will best suit you? If you want the skinny fit, then be prepared to have the denim fit you tightly from the waist to the ankles. Do you want to look casual and elegant at the same time? Then you can never go wrong with the MIH Slim Leg Fits which still hugs your curves, but not as tightly as the skinny fit. Another popular style is the boot cut which hugs your body from your waist down to your knees and flares slightly down to your ankle. Whatever style suits you, buying an MIH jeans is the way to go.

MIH Jeans is a British denim brand founded by Chloe Lonsdale. It started operations in the 70’s making it one of the first denim brands in Europe. The brand was boosted by the “”Jean Machine,”” a brand owned by the father of Chloe. MIH captured the hearts of many and up to now, it has stood by its name. Celebrities such as Farah Fawcett and Jane Birkin modeled and helped in the promotion. Modern Day Celebrities like Sarah Jessica Parker and Rihanna were seen wearing the brand. It is no longer a surprise why Chloe settled for this kind of business. She was dominated by denim as her father owned one of the legendary wears in the world. As a child, she would raid old jeans their father kept in their attics and made it into new and modern clothes they could wear and sell to their classmates. The latter proceeded to study women’s wear at Central Martins in London and a two year study of designing at Nicole Farhi.

Have you ever wondered how the MIH Jeans brand came about? Modern as the clothing line may seem to be,the brand is quite an old one dating back to its foundation in 1969. The original founder was Tony O’Gorman and he is credited to officially introducing the denim craze in Britain. In the early days of the Made In Heaven brand superstar celebrities played a role in making these jeans so fashionable. Notable celebrities who clad in MIH wear include Jane Birkin ad Farrah Fawcett. Five years ago the brand name was relaunched by Tony OGorman’s goddaughter Chloe Lonsdale who is also the creative director at the company. It is laudable that she has manged to bring the buzz that once surrounded the MIH clothing line. Through her creative efforts she has introduced new styles and designs that might perhaps been unimaginable to the original founder. All in all she has brought MIH back.

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